The Pinstripe Media story
Over ten years in business and finance media
Pinstripe Media was founded by David and Libby Koch over a decade ago. While we’ve changed dramatically in that time, our purpose has always stayed the same: to create inspirational small business and personal finance content that helps Australians improve their lives.
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We started out as a TV production company, creating the first season of Kochie’s Business Builders on Channel Seven way back in 2007. Today, Kochie’s Business Builders is Australia’s number one small business TV show with over 200 episodes broadcast.
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The media industry has changed a lot since we got started… and we’ve had to change with it. As we grew we quickly realised we had to embrace digital publishing and social media, and started the Kochie’s Business Builders website to support the TV show.
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We expanded our reach in personal finance publishing, kicking off a joint venture to supply finance content and videos to News Corp’s moneysaverHQ and launching the Hip Pocket, a money and career hub for young people.
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2017 was a huge year! Kochie’s Business Builders turned ten. We launched two brand new nationally broadcast TV series, the Dream Academy on Channel Seven and the Airport Economist on Sky Business and Qantas In-Flight. We moved offices from Surry Hills to International Towers in Barangaroo. And we brought two new digital publications into the Pinstripe family… Startup Daily and Flying Solo.
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Our growing team of over 25 full-time media professionals bring a wide range of experience and expertise to any project, with backgrounds in journalism, video production, digital marketing, finance, creative industries, startups and small business. We can’t wait to see what the future holds!
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In light of the changing business environment and increased focus on supporting local businesses, we launched Small Business First, a mini-series on Kochie’s Business Builders and an online network for small business owners to promote their businesses. Take a look at Small Business First here.